If you’re like me, you have a thousand to-do lists, a busy calendar, and you’re constantly playing the game of what or who should be occupying your time. I am a wife, a mom, a business owner, friend, and coffee-shop lover. I do NOT have time to waste. This is why, in order to best stay connected with my community, I use Later to produce my monthly Instagram content.
Would it surprise you to know that I spend less than 30 minutes a day on social media? According to the most recent data, users spend about 2 hours on social media a day, 58 minutes on Instagram alone. I LOVE connecting with my tribe on social media, but if I spend too much time on it, I am inevitably spending time looking at accounts that DON’T serve my people. And I do NOT have that 2 hours to scroll when I have Billie at my feet or your wedding photos to edit and organize.
I also am not interested in the distraction that Instagram can bring as a small business owner. I like to avoid the pitfall of comparison so that I focus on my clients and what THEY need.
My goal is to be the best wife, mom, and business, owner, so I have to be strategic. So, I plan one month of Instagram posts in one day using Later. This process maximizes the amount of hours I have in one day AND serves my clients.
Here’s how I picked and use Later:
- Multiple options for plans based on your business type and size. You can start with a free account and add in different plans based on your community needs.
- Planning out your Instagram grid. This is especially helpful for me to see what photos will look like together once they’re all on Instagram.
- The power of auto publishing. We can pick the photo, write the caption, and then have it automatically publish. No need for a push notification to make sure it gets posted! I don’t have to do anything manually. Once I plan it, it’s done.
Ultimately, this platform helps me keep YOU in mind, both as I interact with you on social media, and as I am dreaming, planning, and connecting with you about your wedding day.